Samujana villa at twilight above Choengmon
Case study · Choengmon, Koh Samui

Samujana.
Twenty-three villas,
one hillside.

An estate of twenty-three architect-designed houses where no two floorplans repeat — and where the photography has to make that obvious at a glance.

The brief

Each villa had to
look like itself.

Samujana sits on the headland above Choengmon: twenty-three individually designed villas sharing one hillside, one sea view and one architectural language, all of them the work of Gary Fell of GFAB Architects. The commercial problem is that shared context. Photographed carelessly, every villa becomes the same infinity pool over the same bay, and a guest choosing between them has nothing to choose on.

So the work is organised villa by villa rather than as one estate shoot. As the estate's preferred photographer we have covered most of the houses, each with its own treatment: the feature the architect actually built the house around, found and given the hero frame. A terrace on one. A deck at sunset on another. A yoga platform on a third.

It is not only stills. We also film for the estate, including the series of White Lotus videos made for Samujana, so the moving and the still coverage of a villa come out of the same visit and the same read of the house.

The estate-level frames still do their job: aerials that place the property on the headland and explain the drive from the airport in one image. They are just no longer the whole story.

Working on a hillside

Approach
01

One villa, one identity

Before each house, a short walk-through to find the frame that could only be taken there. Everything else is built around that shot.

02

Light that moves down the slope

The hillside puts each villa into shade at a different hour. Villas were sequenced by aspect, not by number — high east-facing houses first, west terraces last.

03

Twilight as the closer

The twilight frame is the one that sells a villa at this level. Interior lights balanced against a sky still holding blue, shot in the fifteen minutes where both are true.

04

Aerials for context only

Drone used to answer where and how big, not to repeat what a ground frame already said better.

The estate

Selected frames
Villa 22 at twilight
Twilight · Villa 22

Samujana 22

Villa 24 deck at sunset
Sunset · Villa 24

Samujana 24

Villa 24 from the air
Aerial · Villa 24

Samujana 24

Villa 12 terrace
Terrace · Villa 12

Samujana 12

Villa 28 yoga platform
Lifestyle · Villa 28

Samujana 28

Villa 17
Architecture · Villa 17

Samujana 17

Villa 8
Architecture · Villa 8

Samujana 8

Interior detail, Villa 24
Interior · Detail

Samujana 24

Villa 28 terrace
Terrace · Villa 28

Samujana 28

Villa 26
Architecture · Villa 26

Samujana 26

Villa 30 from above at golden hour
Aerial · Villa 30

Samujana 30

Villa 6 pool over the bay
Pool · Villa 6

Samujana 6

Villa 30 terrace and sea view
Terrace · Villa 30

Samujana 30

Villa 10 infinity edge
Pool · Villa 10

Samujana 10

Villa 1 open living room
Interior · Villa 1

Samujana 1

Delivered
  • CoverageMost of the estate, villa by villa: exteriors, principal interiors, pool and terrace, plus detail frames.
  • AerialsEstate and per-villa aerials, flown under CAAT and NBTC registration with the estate's permission.
  • TwilightA dedicated twilight pass on the hero villas, scheduled separately from the daytime work.
  • FilmVilla films alongside the stills, including the White Lotus series produced for the estate.
  • FormatsFull-resolution landscape sets for the estate site and booking channels, plus vertical crops for social — cropped at the point of shooting, not afterwards.
Next step

An estate or a collection of villas?

Multi-property work is where planning pays for itself. Send the list and we'll come back with a sequence, not just a price.